Steven Bartlett's WORST INVESTMENT EVER
The founders of London-based startup Omni – which makes plant-based pet food – bagged £75,000 from two investors on Dragons’ Den UK last night.
Plant-based food continues to succeed on the small screen, with dog food maker Omni becoming the latest vegan company to win over investors on TV.
Guy Sandelowsky and Shiv Sivakumar, who founded the pet nutrition startup in 2020, appeared on the UK edition of Dragons’ Den on Thursday night and struck a joint deal with Deborah Meaden and Steven Bartlett.
The famous investors agreed to pour £75,000 into the startup in exchange for a collective 2.5% equity stake, valuing the vegan dog food business at £3M.
“I had already been looking for a healthy, balanced alternative to processed-meat dog food, so when Guy and Shiv presented Omni and its credentials as a highly nutritional, vet-formulated choice, I was bound to invest.
Trust in a product is hugely important to dog owners,” said Meaden.